Consumer Goods and Services
Products and services that are utilized in everyday life are put to the test on a regular basis. Consumers rely on new enterprises to maintain serving their requirements, whether they’re buying kitchen appliances or status goods, making competition fierce. To keep and create markets, companies that build products and deliver services must stay ahead of the curve in terms of innovation, while also ensuring that their brand remains trusted across product lines. Consumer spending is driven by goods and services that range from tangible to digital, durable to non-durable, necessary to purely pleasurable. Merino has aided consumer-facing sectors, working to ensure companies to protect their ideas and implement commercial solutions so that commerce may continue to flow and customers consume.
We help by:
- Providing heavy brand protection
- Developing trade secret protection strategies
- Drafting appropriate nondisclosure contracts with employees and third parties
- Registering design protection
- Advising on trade secret protection and litigating misappropriation
- Drafting patents, particularly CIIs
- Advising on potential litigation strategies and deploying experienced trial and appellate teams
- Counseling on business-related matters, including antitrust and competition issues